Tensions Rise Among Maiduguri Hoteliers as State-of-the-Art Remodelled ‘Borno State Hotel’ Opens

By Abdulkareem Haruna

Maiduguri’s hospitality scene is buzzing with uncertainty following the grand commissioning of the remodelled Borno State Hotel by Governor Babagana Umara Zulum. 

The newly revamped hotel, featuring a stunning mix of contemporary design and traditional Borno architecture, boasts high-end amenities, including a state-of-the-art conference hall and luxurious suites that are raising eyebrows among local hoteliers.

“The state-of-the-art facilities at the Borno State Hotel give us a run for our money,” lamented a local hotel owner who wished to remain anonymous. 

“We’re worried about how we can compete with a government-backed establishment that offers so much for less.”

Governor Zulum emphasized the project’s importance for economic growth, stating, “This hotel will create job opportunities for our youth and generate vital revenue for the state. We are committed to reviving our moribund institutions to ensure sustainable economic development.”

The remodelled hotel not only serves local Borno cuisine but also international dishes, attracting a broader clientele. 

“We’ve spent years building our reputation, and now we face a rival that can offer luxury and affordability,” expressed another local hotelier.

In a move that adds tension to the competitive landscape, Zulum announced plans for the reconstruction of the Maiduguri International Hotel, further signaling the state’s commitment to enhancing its hospitality offerings. 

“We aim to diversify our investments to ensure revenue beyond what we receive from the federation account,” he said.

With the state government’s backing, the pressure is on for local hoteliers to adapt quickly or risk being left behind in a rapidly changing market. As the hospitality industry in Maiduguri braces for shifts, one thing is clear: the competition has just intensified.

However, some observers believe the Borno State Hotel’s future success hinges on management style. “If the government moves away from traditional civil service management and brings in private sector expertise, this hotel could truly lead the market,” noted a local business analyst. “Otherwise, poor management could once again ground this promising establishment.”

The hotel’s remodeling project, which lasted about five years, has finally concluded with a successful finish. Residents who once feared it might become a white elephant project can now breathe a sigh of relief and joy.